A professor at university of Essex, David Crawford said that artificial intelligence is a very important factor in broadcasting.

Iran pressIran news: "It is a very interesting time for working in technology, because there is an opportunity now to make a lot of decisions, a lot of processing decisions, coding decisions, quality decisions that we can make automatically throughout machines and the processes in the studios in our delivery systems before the content gets to the consumer," David Crawford added in an exclusive interview with Iran press international news agency.

"There is a very exciting time to bring together computing and processing right in the heart of broadcasting,"  university of Essex's professor concluded. 105/201