Iran Press/ America: This is a campaign that pays homage to the king of football, requesting that Pelé be exalted and immortalized in a unique way: "becoming an entry in the dictionary. Join this movement! explains the foundation, referring to the campaign that aims to motto “the best definition of the greatest of all times."
The campaign is supported by Santos, the club where Pelé spent most of his sporting career, and by Globo, Brazil’s most powerful media group.
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