Chinese media, ruling party criticize foreign brands for misleading shoppers

Chinese state media and ruling party members have rounded on several foreign brands, criticizing them for cheating shoppers after authorities fined the Chinese clothing company Canada Goose for misleading advertising.

Iran PressAsia: In a Wednesday editorial, the state-owned China Economic Daily singled out the down jacket manufacturer, highlighting how the administration for market regulation in Shanghai city fined its local unit 450,000 yuan ($70,000) for false advertising June.

Referring to the punishment for Canada Goose, the Communist Youth League, the youth wing of China's ruling party, on its WeChat social media account, describe the act by foreign brands as a "Basket of lies and wave of falsehoods." 

The market regulator said that instead of goose down, the jackets mainly use duck down and claims that a type of down known as Hutterite down was the warmest Canadian down misled consumers. 

Unilever's Magnum ice cream is another foreign product that has been criticized for what is said that; it was made with cheaper ingredients in China compared with those used in Western countries. 

Japanese milk brand Yakult was also criticized for false advertising.
In August, the administration for market regulation in Shanghai fined a Yakult unit 450,000 yuan for claiming in a promotion that probiotics had an "important role" in the prevention of COVID-19.

The dressing down comes as tension between China and Western countries has fuelled patriotism and driven shoppers to turn to home-grown labels.  

West and, more specifically, Washington’s fear about China is that China’s economic model may have the potential to rival the productive power of liberal capitalism – and threaten the technological supremacy that has long underpinned US hegemony thanks to its world-leading university, military, and tech sectors.

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