Portuguese and Juventus striker Cristiano Ronaldo has turned down a multi-million advertising offer from the Saudi Arabia tourism authority because of the kingdom's poor human rights record.

Iran Press/Europe: The football star was offered €6 million (£5.3m) annually to be the face of Saudi Arabia as an attractive holiday destination.

According to The Telegraph Sport, the kingdom is due to start a major advertising campaign next month to compliment the "Welcome to Arabia" commercials already running on global television networks.

Faced with widespread international condemnation for its human rights record, Saudi Arabia has been trying desperately to improve its image and establish itself as a major tourist destination in the Middle East.

It is believed that Argentina and Barcelona forward, Lionel Messi, has also been approached by the Saudis. Both Ronaldo and Messi's representatives have refused to comment on the reports.

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