Iran Press/ Iran news: The program is conceived and carried out by the Italian embassy in Iran and the Italian Trade Agency Office in Tehran in cooperation with the Italian Cooperatives Alliance and the Iranian Ministry of Cultural Heritage, Tourism and Handicrafts.
In his introductory remarks, Italian Ambassador Giuseppe Perrone stressed the great potential for cooperation on tourism development between Italy and Iran, which can be fully tapped into as the pandemic gets contained in both countries.
“We aim to develop further the existing strong synergies between tourism and economic development and provide momentum for the use of cutting-edge technologies in the preservation and promotion of our two countries’ cultural heritage,” he indicated.
The roundtable was attended by members of the implementing parties of both countries. The presentations were held partially in a virtual format and partially in presence, in the garden of the Italian residence.
Main topics included responsible tourism and its most promising areas of development, such as historical, cultural, and health tourism, use of social media and new ICT technologies for the preservation and promotion of cultural heritage, training of human resources, and development of new tourism marketing strategies.
The next steps envisaged within the project include an Iranian mission to Italy to visit some of the leading Italian tourist sites and a briefing on Italian best practices.
This step will be followed by implementing a pilot project in Iran on the so-called 'Golden Triangle of Khuzestan', which encompasses in its territory the Iranian UNESCO sites of Susa, Shushtar, and Chogha Zanbil.
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