Why it matters:
In today’s interconnected world, cultural cooperation is increasingly seen as a driver of influence and economic opportunity. By engaging with BRICS and OIC, Iran can leverage its rich cultural heritage to build partnerships, generate new streams of income, and strengthen its global presence beyond traditional economic sectors.
What we're seeing:
Iran is positioning cultural diplomacy as a complement to its scientific and technological initiatives, using platforms like AI-focused exhibitions to highlight soft power.
What he's saying:
Mohammad Hosein Imani Khoshkhoo: "The international department of the University of Science and Culture is actively working to expand cultural cooperation."
"Efforts are underway to establish ties with BRICS countries in the cultural sector."
"Negotiations have also begun with the Organization of Islamic Cooperation (OIC)."
"Both partners have shown a strong interest in collaborating and benefiting from Iran’s cultural assets through joint initiatives."
Go deeper:
Iran’s Path to Sustainable Development Lies in Culture: Says Minister
Hossein Amiri - seyed mohammad kazemi
