Why it matters:
Tourism is a rapidly growing global industry that generates vast revenue and employment. For Iran, diversifying beyond oil by expanding tourism and handicrafts can provide stable income, strengthen international ties, and create a sustainable, culturally rooted source of prosperity.
On the ground:
Iran is seeking to diversify its economy by investing in tourism and handicrafts, sectors that can provide sustainable growth beyond oil.
What he's saying:
Reza Salehi Amiri: "Tourism revenues can serve as an alternative to oil income."
"Tourism not only generates jobs but also strengthens cultural identity and offers attractions."
"In handicrafts, with 573,000 artisans, Iran must move beyond traditional structures and adopt new technologies, including AI."
"The handicrafts sector generated about €500 million in foreign exchange last year, created 100,000 jobs, and grew by 8%. The target is to reach €1 billion."
Go deeper:
Iran’s Path to Sustainable Development Lies in Culture: Says Minister
Hossein Amiri - seyed mohammad kazemi
