Why it matters:
Printing and packaging play a pivotal role in food distribution, exports, and marketing. This sector supports downstream industries by minimizing waste, extending product shelf life, and facilitating modern branding techniques.
Iran has emerged as a key regional hub for technology transfer and trade within this industry.
The big picture:
The exhibition features 40 foreign companies from countries such as China, Turkey, Germany, Italy, and Japan, alongside trade delegations from Iraq, Azerbaijan, Armenia, Afghanistan, and Turkmenistan. Additionally, ten exhibition halls, as well as an outdoor space, showcase the latest technological advancements.
Key Points:
- Exhibition CEO Sadaf Beikzadeh underscored that packaging and printing are fundamental drivers of export marketing.
- Proper packaging boosts the competitiveness of food products both in domestic and international markets.
- The exhibition serves as a platform for technology transfer and knowledge exchange.
- Iran's printing and packaging industry is regarded as being at a "favorable juncture," with considerable potential to stimulate growth in other sectors.
Go deeper:
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