Iran Press/ Asia: Meta has signed a partnership deal with an ecommerce technology firm to run three-dimensional ads on its Facebook and Instagram social media platforms.
The integration with VNTANA will allow brands to upload the 3D models of their products to Facebook and Instagram and easily convert them into ads, VNTANA said on Thursday in a press release, Reuters reported.
The move is a stepping stone into advertising in the metaverse, said VNTANA Chief Executive Ashley Crowder, referring to the futuristic idea of a collection of virtual worlds that can be accessed through devices such as headsets.
Meta has staked its future on contributing to the building of the metaverse, which it has said could take up to a decade to be realized.
Meta previously partnered with augmented reality (AR) companies Modiface and PerfectCorp to help beauty and cosmetic brands more easily run 3D and AR advertising.
"The metaverse is basically the spatial internet," Crowder said. "It is a whole world of possibility that starts with having the right 3D models of your products."
Facebook and Instagram users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag, for instance, and move it around to view the item from all angles.
What is the metaverse?
To the outsider, it may look like a souped-up version of Virtual Reality (VR) - but some people think the metaverse could be the future of the internet, according to BBC.
In fact, the belief is that it could be to VR what the modern smartphone is to the first clunky mobile phones of the 1980s.
Instead of being on a computer, in the metaverse, you might use a headset to enter a virtual world connecting all sorts of digital environments.
Unlike current VR, which is mostly used for gaming, this virtual world could be used for practically anything - work, play, concerts, cinema trips - or just hanging out.
Most people envision that you would have a 3D avatar - a representation of yourself - as you use it.
But because it's still just an idea, there's no single agreed definition of the metaverse.
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