Windows 11, Microsoft's next big thing

Microsoft, the Silicon Valley giant, is working on the next major update after Windows 10, which debuted way back in 2015.

Iran PressSci & Tech: In 2015, as Microsoft was preparing to release its Windows 10 operating system, a developer evangelist speaking at a technical session during a company event dropped an eyebrow-raising statement. "Windows 10 is the last version of Windows," he said. But last week, Microsoft announced an online event to reveal 'the next generation of Windows'.

Six years after the remarks, the world's second-most valuable public company has good reason to change direction, CNBC reported.

While Microsoft has diversified its business in the past three decades, Windows definitely still matters to its identity and finances. The corporate logo is still a window.

Here are eight possible justifications for Microsoft's decision to roll out a significant update, which some suspect could be called Windows 11, instead of just another twice-per-year enhancement to Windows 10:

1. It's good for business. Shipping new versions of big products such as Windows has in the past led to increases in Microsoft's revenue growth rate, the company has said. 

2. Tough comps. The coronavirus benefited PC makers including Microsoft as people rushed to buy computers to work and take classes at home. 

3. The Apple threat. Apple has posed a threat to the Windows ecosystem by introducing Mac computers that run its own Arm-based M1 chips, which boast more impressive battery life than Intel-based PCs. 

4. Boosting Surface. It's not nearly as big as Windows or other Microsoft franchises such as Azure and Office, but Microsoft still sells its own line of Surface PCs that could be made more intriguing on shelves. 

5. Getting older. By pumping out two Windows 10 updates per year, Microsoft is making sure the operating system is staying fresh. 

6. Enhancing the brand. A fresh new Windows could help with the company's overall perception. 

7. Developers. If Windows gets revamped, software developers might want to bring their software to the operating system to capitalize on renewed public attention. 

8. The pursuit of perfection. There is still room to improve parts of Windows 10, which annoys some users with product promotions and alerts about software updates. 


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