World Breastfeeding Week (WBW) is celebrated every year during the first week of August in several countries across the world.

Iran PressEurope: In 1992, the first World Breastfeeding Week was organized and celebrated by the World Alliance for Breastfeeding Action (WABA) in collaboration with the World Health Organization (WHO) and UNICEF.

The goal of this global campaign was to raise awareness about the benefits of exclusively breastfeeding for the initial 6 months of a child’s life.

This year, WBW 2020’s goals have been aligned with that of the United Nations regarding Sustainable Development. In order to achieve their goals, WABA is applying the 'warm chain' approach to empower women from all sectors of the world to unite and work towards the singular goal of protecting the environment.

Breast milk serves as a natural and renewable source of nourishment for children that does not impact the environment in a negative fashion and is completely green as it produces no waste and the production and delivery of which causes absolutely no pollution.

Through the WBW 2020 campaign, WABA also means to highlight the negative effects that artificial feeding has on the environment and how it serves as a drain on natural resources.  207

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