Iran Press/ Middle East: The artworks combine to convey the values and messages of the FIFA World Cup Qatar 2022™ in a subtle, unique, and relevant way – while remaining closely connected with local culture and heritage.
The main poster focuses on the football itself, featuring the agal – a traditional headpiece worn in Qatar – alongside typography expressing the voices of a cheering crowd. The phrase "Hayya 2022" means forward to the 2022 World Cup.
As a beautiful game, the artist's approach is raw and passionate, packed with palpable movement and energy. This approach aims to create a dialogue with fans – igniting all their senses.
For the first time, a World Cup poster was designed by a female artist. Qatari female artist Bouthayna Al-Muftah has unveiled World Cup posters that symbolize football celebrations and support throughout Qatar and the Arab world.
203
Read More:
2022 World Cup to be most-watched in history of sport
