Western clothing brands that have left the Russian market due to sanctions and the war in Ukraine could be replaced by Iranian brands, according to a proposal made by the Russian Council of Shopping Centers (RCSC).

Iran PressEurope: The head of RCSC, Oleg Voytsekhovsky, met with the representatives of Iranian business associations at the Iranian Embassy in Moscow, where it was agreed that a replacement of Western clothing brands with that of the Iranian ones might occur within three years, Russia's state-owned news agency TASS reported.

Iranian companies primarily produce leather clothing, shoes, and bags that have a good market because of their's quality.

"Russia is interested in opening stores with goods from Iranian manufacturers. Several issues have to be resolved in bringing them to Russian retail, so it is unlikely to happen this year," Voitsekhovsky said in a statement.

As a starting point of cooperation with Iranian producers, at least 30 outlets are slated to start operations in Russia. He said that Iranian brands would also be included in the assortment of existing clothing and footwear chains.

"Iranian manufacturers want to expand their business in our country and there is need to invest in brand creation and marketing support for the goods," the head of RCSC said.

Russian department stores, for their part, are ready to present a range of Iranian goods. At the same time, they put forward a condition that the manufacturers themselves will have to invest in launching local branches with their own management offices and in advertising.

During the meeting, representatives of the Russian side got acquainted with the range of goods of several factories in Iran, mainly leather clothing, shoes, and bags in different price categories.

In 2021, it was reported that Iran Khodro decided to return to the Russian car market with three sedans - Runna+, Dena+AT, and Tara.

The cost of the Tara in Russia is comparable to the second most popular car on the Russian market, the LADA Vesta.

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