Iran Press/ Iran news: Chairing the conference, on the sidelines of the event, the General Manager of Islamic Republic of Iran Broadcasting (IRIB)'s Interactive Media Services said: "The evolution and sustainable development plays an integral role in efficient working ."
Farshid Behjat-Mohammadi stated: "Technological, environmental, cultural, and economic conditions are very influential in the evolution of media documents."
He further stressed that analyzing the internal environment and focusing on competencies and capabilities are of strategic importance.
In another part of his speech, Behjat-Mohammadi stated that by relying on its internal strengths, the IRIB takes maximum advantage of external opportunities
The General Manager of IRIB's Interactive Media Services Department said: "The necessity of creating technological transformation in IRIB is due to issues such as the growth of the national network, change in the audience's views and tastes, and technological developments at the international level."
The official emphasized that special attention should be paid to the needs of the audience in the transformation document. 219
