Why It Matters
As a growing international event, the festival not only showcases Iran’s rich artistic heritage but also fosters diplomatic and economic opportunities through cultural exchange, with foreign guests and international evaluators in attendance.
What She Is Saying
Speaking at the festival’s press conference and poster unveiling, Jalali emphasized the event's role in cultural momentum and discourse-building within the handicrafts industry. She outlined its evolution, noting past themes such as women’s contributions and generational connections, with this year’s focus on national solidarity.
"The festival is part of a larger production chain that helps achieve strategic goals in the sector. We must uphold its core messages, and 'solidarity'—a key policy of the 14th administration—is at the heart of our approach," she stated.
Jalali also highlighted the dual nature of exhibitions and festivals: while exhibitions focus on commerce, festivals prioritize authenticity. "Artists remain deeply committed to preserving the originality of their works, and this festival, now in its mature phase, provides the perfect space for that," she said.
Key Points
- The festival serves as a cultural movement and a space for policy discourse in the handicrafts industry.
- It has evolved through themes focusing on women, generational ties, and now, national solidarity.
- The event bridges art, industry, and commerce, emphasizing authenticity over mass production.
- International observers and foreign guests highlight its growing global influence.
- The festival contributes to heritage branding, with iconic elements such as the nine cypress trees in its poster design, symbolizing each festival edition.
Go Deeper
Beyond artistic appreciation, the festival also tackles practical industry challenges. Addressing concerns about artisan insurance, Jalali assured that efforts are underway to implement alternative funding plans, with ongoing negotiations involving Iran’s Cultural Commission, Planning and Budget Organization, and Social Security Administration.
As the festival gains momentum, its influence extends beyond Iran’s borders, reinforcing the country’s role as a leader in handicrafts and cultural diplomacy.
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