Why it matters:
Iran is expanding its cultural diplomacy by sharing over 50 hours of documentary and animated content with Russian-speaking audiences. The initiative aims to showcase Iran’s heritage and creative output, while strengthening ties with BRICS nations through media collaboration.
What they’re saying:
Ali Darabi, Director of IRIB’s Moscow office: “We want viewers to see Iran as it is—vibrant, diverse, and authentic. This is a key part of our media diplomacy.”
Masoud Ahmadvand, Head of Iran’s Cultural Attache Office in Russia: “Cultural exchange is the foundation of mutual trust and friendship. Iranian cinema, with its universal human themes, plays a vital role in building the understanding.”
Ksenia Komissarova, Editor-in-Chief of TV BRICS: “Most of these films will be shown internationally for the first time. They offer a vivid and personal look into Iran’s history, culture, and everyday life.”
What’s next:
TV BRICS will begin airing the first 12 episodes of Above Fars this fall, followed by Saffron and Iranian Traveller. Additional content focused on Iran’s traditions, cuisine, and tourism will follow in 2026. Special screenings are also planned at the BRICS+ Information and Cultural Media Centre in Moscow.
Background:
TV BRICS previously premiered Noqte, a documentary by Amir Valinejad on Iranian calligraphy, marking a milestone in the global presentation of Iranian art and storytelling.
Go deeper:
Iranian Documentary Wins Jury Prize at Shanghai Film Festival
Hossein Amiri - seyed mohammad kazemi
