Iran Press/ Middle East: The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. The trophy is made of solid gold and weighs 6.142kg, and the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974.
“As football fans worldwide gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice‑President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.
Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognized symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.
The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.
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