Why it matters:
Iran is using cultural diplomacy to broaden bilateral ties beyond geopolitics. Its outreach to Mexico indicates a strategy to diversify partnerships and leverage shared cultural heritage to enhance its international image.
The big picture:
A delegation led by Mohseni Bandpey — including Hojjatollah Ayoubi, head of the ministry’s International Affairs Center, and Reza Zabib, Iran’s ambassador to Madrid — met with Mexico’s tourism minister and senior officials to explore opportunities for bilateral cooperation in the tourism sector.
What he’s saying:
Anoushirvan Mohseni Bandpey: “Drawing on our shared ancient civilizational heritage, we can lay strong groundwork for cultural proximity and the strengthening of people-to-people and diplomatic ties.”
“Cultural and tourism interaction is the missing link that can open new horizons in bilateral relations and institutionalize shared cultural experiences sustainably.”
Key points:
- Both countries engaged in discussions about collaborating on the training of skilled professionals in the tourism sector. Key topics on the agenda included enhancing each country's tourism brand and increasing market visibility. agenda items.
- Mexico expressed its willingness to share valuable experience and technical expertise with Iran.
- Mexico formally requested Iran’s support for its candidate for the position of Secretary-General of the UN World Tourism Organization (UNWTO).
Go deeper:
"Teherán lleva Tilde," A Mexican Embassy Initiative to Describe Contemporary Tehran
Mojtaba Darabi
