Tehran (IP)- Threads, the new app from Meta, that’s closely modeled on Twitter, Launched to target Elon Musk’s troubled platform.

Iran PressSci & Tech: Meta has launched Threads in the wake of another turbulent period at Twitter, which imposed tweet viewing limits at the weekend in a move it blamed partly on data harvesting by companies building artificial intelligence models.

The Facebook and Instagram owner brought forward the app’s debut by 15 hours to 7 pm EDT in the US and midnight in the UK, making it freely available in 100 countries on the Apple and Google app stores, although regulatory concerns mean it will not be available in the EU.

Meta’s Twitter rival, Threads, logged 10 million sign-ups in its first seven hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.

Thread users will need an Instagram account to log in. Once they have signed up, they can choose to follow the same accounts they follow on Instagram, if they too have joined the new app.

The app closely resembles Twitter visually, although some of the wording has been changed, with retweets called “reposts” and tweets called “threads”. Meta has not been averse to copying rival products in the past, including the 2020 launch of Instagram’s Reels feature, noted for its similarity to TikTok’s short-form videos.

Posts on Threads can be 500 characters long, compared with 280 for most Twitter users, and videos of up to five minutes in length can be posted while a post can be shared as a link on other platforms. Users can unfollow, block, restrict, or report others. Users can also filter out replies with certain words in them. 


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