Why it matters:
Iran, with its rich cultural heritage and diverse landscapes, presents exceptional opportunities for international tourism investment. While some Western media promote negative narratives about the country, Iran is highlighting its openness to economic and cultural collaboration, particularly with European nations.
The big picture:
Speaking on the sidelines of the 18th Tehran International Tourism Exhibition, Minister of Cultural Heritage, Tourism, and Handicrafts Reza Salehi Amiri met with Spain’s Ambassador to Iran, Antonio Sánchez-Benedito Gaspar. During their meeting, Salehi Amiri underscored Iran’s commitment to strengthening cultural and economic ties with Spain.
What they're saying:
Iran has significant strengths in cultural heritage, tourism, and handicrafts, and is fully prepared to engage in extensive cooperation with Spain in these areas, stated Salehi Amiri.
He highlighted Iran's safety and readiness for foreign investments and encouraged European investors to take advantage of the country’s expanding tourism infrastructure.
Ambassador Gaspar expressed enthusiasm for the opportunity for deeper collaboration and underscored Spain's interest in enhancing cultural and tourism partnerships with Iran.
Key points:
- Iran views foreign investment as essential for expanding its tourism sector.
- The country supports investors by ensuring a secure environment for business and tourism development.
- Isfahan and Barcelona, as sister cities, lay a foundation for stronger cultural and tourism exchanges.
- Iran is actively working to counter distorted portrayal in some foreign media by highlighting its safety and hospitality.
Go deeper:
Salehi Amiri invited the Spanish ambassador to visit Iran’s diverse tourism sites, citing Isfahan and Kerman as prime destinations with unique attractions. He stressed that Iran’s commitment to tourism development is evident through continued investment in infrastructure, such as the recent opening of a major tourism complex in Kerman.
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