Why it matters:
The event underscores positioning artificial intelligence and innovation at the core of sustainable and inclusive tourism development worldwide.
The big picture:
Coinciding with the UNWTO’s 50th anniversary, the assembly convenes around 160 delegations from member states, including ministers, senior officials, and leaders from international organizations. The participants are discussing how AI, digital transformation, and innovation can reshape global tourism, foster job creation, and drive sustainable growth in the decades ahead.
What they’re saying:
Ahmed bin Aqeel Al-Khatib, Saudi Minister of Tourism:
“The Kingdom is proud to host the world at the 26th session of the UNWTO General Assembly. This week marks a turning point for global tourism, an opportunity to set the course for future growth based on sustainability, human capital, and innovation through AI.”
He added that tourism has become “a key driver of global prosperity and understanding between peoples” and reaffirmed Saudi Arabia’s commitment under Vision 2030 to inclusivity, new opportunities, and “welcoming the world with Saudi warmth and hospitality.”
Zurab Pololikashvili, UNWTO Secretary-General:
“This assembly brings together global tourism leaders to set the sector’s agenda and build a more sustainable and inclusive future. Harnessing technology will open new horizons for economic transformation and diversification.”
Key points:
The session is the largest UNWTO gathering ever held, with delegates from 160 countries.
The focus is on AI, digital transformation, and innovation as engines of sustainable growth.
The assembly includes interactive sessions with associate members and stakeholders from across the tourism ecosystem.
Discussions emphasize job creation, small business support, and cross-cultural understanding.
Go deeper:
The UNWTO’s 26th General Assembly marks a milestone in global tourism governance, highlighting the convergence of technology, sustainability, and inclusivity as key pillars of the industry’s future.
Hossein Vaez - ahmad shirzadian
