Why it matters:
The agreements mark a significant step in strengthening media diplomacy between Tehran and Islamabad, aiming to foster long-term cultural and technical collaboration across South Asia.
The big picture:
The Iranian delegation was led by Ahmad Norouzi, the head of IRIB’s World Service, along with senior officials from Sahar TV, IRIB’s International Affairs Office, and managers from IRIB's local channel from Sistan and Baluchestan province.
Key points:
- Partners include Pakistan’s national broadcaster PTV, Sub TV, Cinepax Media, and regional channel Vsh TV.
- Areas of cooperation: joint productions, program exchange, technical training, research, and cultural festivals.
- A key initiative: Iran’s technical and educational participation in the development of the “Punjab Film City” with Cinepax Media.
What they’re saying:
Minister Tarar called the agreements a “turning point” in bilateral media ties, saying they could help counter Western media distortions and promote unity across the Islamic world.
The Iranian delegation described the deals as a practical step toward expanding Iran’s media diplomacy in the region.
Go deeper:
Iran, Pakistan sign agreements to boost media, cultural cooperation
Hossein Amiri - seyed mohammad kazemi
