Why it matters:
International pressure on the Israeli regime is increasing as it is committing genocide in the Gaza Strip through both bombardments and starvation policy. Netanyahu has resorted to propaganda in order to whitewash its crimes.
The big picture:
According to publicly accessible government contracts, Israel’s advertising bureau—directly accountable to the Prime Minister’s Office—has since launched an extensive campaign of mass advertising and public messaging aimed at obscuring and downplaying the ongoing hunger crisis in the Gaza Strip, where it has famine and mass murder due to its sever two-year war.
What we're hearing:
The Israeli-requested project includes the use of American influencers widely reported on last month. It is also backed by a lavish investment in paid advertising, funneling tens of millions of dollars into major tech platforms like Google, YouTube, X, Meta, and others.
What Israel's saying:
“There is food in Gaza. Any other claim is a lie,” a claim made by the Israeli foreign ministry published in late August and reportedly viewed more than 6 million times.
The contract clearly names the ad campaign as hasbara—a Hebrew term that sits equivocally somewhere between public relations and propaganda, often used to describe efforts aimed at shaping public perception in a strategic or persuasive manner.
- It is concluded with both YouTube and Google's advertising campaign management platform, Display & Video 360.
Zoom in:
- In March 2024, Haaretz reported Israel’s $8 million spend on Google Ads to counter pro-Palestinian views and promote its Gaza narrative.
- A November 2023 Intercept report highlighted Google collaborations with Israel’s Ministry of Diaspora Affairs for U.S.-targeted influence operations via ad tools.
But abiut Project Nimbus: It is a confirmed $1.2 billion multi-year contract announced in 2021 between Google, Amazon Web Services, and the Israeli regime, providing cloud computing, AI, and data services to various Israeli agencies, including the military.
- Overseen by Israel’s Ministries of War and Finance, the deal focused on military activities like Gaza surveillance, as Google employees declared in 2024, linking to information warfare.
- The total value exceeds 1billion, with Google’s estimated share at around 600 million over seven years.
Go Deeper:
Google workers arrested over protesting giant deal with Zonist Regime
seyed mohammad kazemi - seyed mohammad kazemi
