Why it matters:
Iran's participation in ITB Berlin 2025 is not merely a symbolic display; known as one of the largest gatherings of tourism industry professionals, ITB is a strategic opportunity to engage with international tourism professionals. Iran's participation will showcase its capabilities to global markets and attract foreign tourists.
The big picture:
The opening ceremony of ITB 2025 was held on Monday in the presence of the German Prime Minister and several prominent figures in the global tourism industry. This year, Iran is showcasing rich content and effective promotions, presenting a variety of promotional items, including booklets on Iran's culinary tourism, culture, nature, tangible and intangible heritage, rituals, traditions, handicrafts, and modern attractions.
Key points:
- Iran's first participation in IBT.
- Iran's pavilion hosts 12 travel agencies and service companies.
- The pavilion's design is inspired by the Tomb of Hafez and has elements of the grandeur of Persepolis.
- Iranian agencies paid nothing for participating in the event without paying any cost.
- Touring and Automobile Club of Iran (TACI) coordinated and planned the participation.
- ITB stands for "Internationale Tourismus-Börse," which is German for "International Tourism Exchange."
Go deeper:
Iran has actively participated in international tourism exhibitions, including the annual Tehran International Tourism and Related Industries Exhibition (TITE). These events are designed to promote the country's tourism by showcasing its diverse geographical, historical, cultural, natural, and adventure attractions. Additionally, these exhibitions enable networking and partnership opportunities through seminars and workshops, with the goal of attracting international tourists and highlighting Iran's rich cultural heritage.
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Mohammad Kazemi
