The big picture
Iran’s pavilion, focused on Khorasan Razavi province, attracted significant attention at Pakistan’s largest international tourism expo in Karachi. The event served as a platform to promote Iran’s tourism potential, emphasizing cultural and people-to-people ties between the two neighboring countries.
What happened
The Pakistan Travel Expo 2025, held in Karachi, featured dozens of tourism companies from Pakistan and several other countries, including Iran.
Iran’s pavilion was supported by Khorasan Razavi’s Cultural Heritage and Tourism Department, Astan Quds Razavi, and Iran’s Consulate in Karachi.
The sacred flag of Imam Reza’s shrine was displayed, drawing devotion from visitors.
Key Points
Pakistani tourism officials and tour operators expressed interest in increasing travel to Mashhad, Iran’s religious capital.
Handwritten Quran artworks by Iranian calligraphy masters were showcased and widely appreciated.
Discussions were held on enhancing private-sector collaboration and utilizing Mashhad’s air transport infrastructure to facilitate Pakistani tourist visits across Iran.
Go deeper
Iran and Pakistan share strong historical, cultural, and religious ties, making religious and heritage tourism a key area for cooperation. Strengthening air connectivity and tourism agreements could boost bilateral exchanges and economic benefits for both nations.
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